Youll Lets Gyms Monetize Community Beyond the Four Walls
Partnership
Sponsored By Youll
Youll, a no-code platform from the creators of Headspace, empowers fitness brands to monetize content and build community with their own custom-branded app
In our digital-first world, Youll continues to innovate when it comes to delivering omnichannel fitness and wellness capabilities that translate to meeting consumer demand, increasing retention and unlocking new revenue streams.
Youll is a no-code platform from the creators of Headspace that empowers any individual or business seeking to deliver fitness or wellness content to create their own customizable and branded applications.
This means that brick-and-mortar businesses can develop their own fully branded app through Youll, extending branded services, content and community building beyond the four walls of the gym – while monetizing it.
And now, Youll’s launch of new Workout and Meal Plan Modules has broadened its scope with AI-driven and personalized diet and training support.
“Members have a level of trust in their gym,” said Youll CEO Alex Bejan. “It is their home base for fitness and wellness, but of course, their health practices go well beyond the gym walls. Offering an app allows your brand to literally live in your members and clients’ pockets and purses for continued engagement. A gym that doesn’t extend its brand in this way is leaving money and opportunity on the table.”
Consistent Connectivity
Bejan says the impetus behind Youll’s tech is consistent and thoughtful connectivity.
Smart tools like timely push notifications, updates, reminders, news and motivational messages allow gyms and studios to seamlessly integrate into members’ daily routines.
Users can also set daily self-care reminders for specific practices, ensuring further interaction.
Youll fosters community interaction by showcasing accomplishments – featuring challenges, leaderboards, rewards, streak motivation and more.
“We’ve all learned that building a community is key in the world of fitness,” said Bejan. “Connecting your members, clients and followers outside of the gym in a meaningful way is the epitome of this.
Additionally, the platform will curate unique fitness “journeys” – highly personalized and outlined step-by-step processes to help members reach their desired goals.
“Let’s say the user wants to master a certain yoga pose – the platform allows him or her to create a ‘journey’ and then devises a series of trainings designed to help the user achieve the pose,” explained Bejan. “Further, it will continue to prompt the user with training reminders and support to ensure consistency in training – and interaction with your brand.”
“We design tech to continually drive members and clients back to the brand, he said. “We have a pedigree in this – it’s in our DNA.”
Getting Stickier
Used by trainers, yoga instructors, therapists, life coaches and even bands, Youll facilitates and houses custom-created content of any kind. With the launch of the Workout and Meal Plan Modules, the platform gets even stickier.
“This opens the technology to better support brick-and-mortar fitness centers in their digital transition,” said Bejan. “The content is top-level and ready to go, making it very easy for gyms to extend training and nutrition remotely without spending time and money to create it on their own.”
The technology uses artificial intelligence (AI) to create workouts and meal plans that fit the users’ specific needs.
“The Meal Plan Module is really a game-changer for gyms,” said Bejan. “It’s a new service that can be offered and an integral piece of health and wellness that members and clients need. It allows gyms an even deeper holistic approach.”
Monetizing Your App
A gym’s app should act as a significant new revenue stream as well as a robust value add for members. Attach a monthly fee and operators can expect solid income.
“Facilities can easily expect five to six figures a month by extending their branded app to their communities,” noted Bejan.
When asked how the Youll platform is different from other tech solutions, Bejan points to its flexibility and customization capabilities.
“Other low code platforms with courses or fitness programs can be rigid and not offer much customization,” he said. “Our platform allows fitness facilities to extend their brands in exactly the way they want to represent themselves.”
The Youll platform also translates to meditation studios, spas, wellness businesses, hotels and any entity that wants to offer digital connectivity.
“Facilities need touchpoints with their communities outside of their physical locations if they want to remain relevant and retain members and clients,” said Bejan. “There are so many wins that come with this connectivity, and we’ve worked to make it easy and seamless for operators and owners so that they can extend their brands in this way without spending extra time or money.”