SuppCo Secures $5.5M to Make Sense of Supplements
A new supplement tracker and optimizer app is set to tackle the supplement industry by giving users innovative tools and community
SuppCo, a new platform aiming to make it easier for consumers to navigate the ever-growing supplement industry and manage their supplement stacks, has announced a beta release and a $5.5 million funding round led by Union Square Ventures and True Ventures, which included support from Box Group and Compound.
As of now, SuppCo allows users to discover over 160,000 supplement products that are indexed by their ingredients, which are searchable by text or barcode and feature a TrustScore rating system with over 500 brands. Users can explore more than 70 protocols across 15 different health goals, create and share their stack with health professionals, coaches, and friends, and use a stack analysis tool to optimize health and wellness routines. A Smart Scheduling feature is also available.
The New York-based startup says additional social and interactive features are in the works, including community spaces for users with similar goals.
“When it comes to our business model, we’re working on something we think is truly unique and aligned with your health objectives,” SuppCo co-founder and CEO Steve Martocci wrote in a letter announcing the startup’s beta release. “As much as we love supplements, we think the industry has some deep flaws, particularly when it comes to transparency, and isn’t always operating in the customer’s best interest.”
Martocci pointed out some of the flaws, including products sold at too high of a margin and questionable quality, undisclosed endorsements, and promises that lack data.
“We want to be aligned with you as you navigate your journey and be just as happy when you stop taking something that isn’t working as when you embark on trying something new,” he wrote. “So look out in 2025 for a new model that is designed to be transparent and accessible.”
SuppCo’s plan is to offer a “co-op-like” membership model in the future and ensure major partnership announcements from the health and wellness community at its official launch early next year.
During SuppCo’s beta period, the startup says it’s forging relationships with supplement experts, doctors, scientists, and nutritionists.
Andy Weissman, managing partner at Union Square Ventures, noted that the firm invests at the edge of large markets that are being transformed by technological and societal pressures.
“Health and wellness markets are being transformed by increasing user demand for agency, control, and personalized, data-driven solutions that allow for experimentation and collaboration,” he wrote in a post. At the same time, technological advancements, especially in at-home health tracking, now allow for novel health solutions determined and controlled by people themselves. SuppCo sits at this critical intersection of personal control over health and advanced technology for consumers and represents a movement that is forming at the edge of our healthcare system. This approach has the potential to restore trust, put people at the center of their own health, and help to rebuild a system from the edge.”
In other supplement-related news, soccer star Cristiano Ronaldo has just made a sizable (yet undisclosed) investment in Bioniq, a personalized supplement maker. While the exact number hasn’t been made public, Bioniq confirmed the investment brings its total valuation to $82 million. In July, the personalized supplement brand raised $15 million in a Series B funding round that valued the company at $75 million.
