Inside Bodybuilding.com’s 2025 Relaunch
Bodybuilding.com’s multi-year strategy will see the launch of a fitness app and metabolic telehealth service, new products, and in–person fitness events
Bodybuilding.com, a destination for supplements, sports nutrition, expert guidance, gym gear, and apparel under Omni Retail Enterprises, has announced a massive relaunch for 2025 that will introduce a new fitness app, a revamped supplement house brand, and in-person events.
The changes are part of a multi-year strategy, according to Bodybuilding.com.
“The legacy behind this brand is exceptional,” Omni CEO, Sharon Leite, said. “For the last 25 years, the fitness community has sought out its expertise in supplements, nutrition, training, and leading a healthier lifestyle. We’re both excited and proud to restore what’s made this brand so unique in the past and bridge the gap to an innovative future within the fitness and wellness industry.”
Signature Series, the brand’s leading supplement line, will be upgraded with new product additions and the removal of artificial dyes, which will roll out this December. The company is also partnering with other brands within the supplement space, such as Kaged.
“Our Bodybuilding.com Signature Series will set the benchmark for innovation and quality,” said Steve Marada, head of product development and merchandising. “Every product we develop is backed by cutting-edge science, from new ingredient forms to enhanced flavors, all produced by U.S.-based manufacturers adhering to the highest standards, including GMP-certified practices.”
In the coming years, part of the product strategy will include expanded wellness offerings, such as vitamins and peptides.
Fitness App & Metabolic Telehealth Service
A new fitness app is also in the works, enabling users to connect, track health metrics, and participate in classes with coaches and specialists.
“The new BBCOM app is an innovative and modern take on helping individuals achieve their fitness goals”, Omni CTO Jeff Haddox said. “This all-in-one platform blends workouts, metric tracking, and community connection that caters to both traditional bodybuilders and fitness newcomers alike. We are thrilled to continue to partner alongside our customers on their fitness and wellness journey and are excited to welcome new customers into the Bodybuilding.com ecosystem.”
In preparation, a new roster of coaches will be announced next month, highlighting workouts and programming categories that will be available at launch. Users will be able to select from coach-led workouts, and multi-week programs or opt to build their own program.
Perhaps most intriguing is Bodybuilding.com’s future addition of a metabolic telehealth service, which will serve as an extension of its app membership. The telehealth service will provide users with services to support their fitness goals and their overall health.
Health and Fitness Road Trip
In the latter half of 2025, Bodybuilding.com says it’s hitting the road to host holistic fitness and wellness events with select partners. Attendees can expect workouts, paneled speakers, access to select supplements and apparel, and the chance to participate in a content series. Dates and locations of the in-person experiential events will be announced early next year.
“Now more than ever people are looking to connect in real life,” said Danielle Bitts, Omni’s head of brand marketing. “We have a responsibility to bridge the gap between digital engagement and in-person activations to not only showcase our brand values but to serve as the connector of people looking to live healthier lives through the vehicle of movement.”
