EGYM Doubles Down on US Market With New Denver Headquarters
The German fit tech giant is recommitting to Denver, choosing Colorado’s capital city as the base for its North American expansion
EGYM is opening a new U.S. headquarters in Denver’s LoDo Towers, marking the Germany-based fit tech giant’s biggest move yet in North America.
To mark the opening, EGYM will host a ribbon-cutting ceremony on November 18 with civic leaders, business partners and members of the Denver community.
“Denver has become a true hub for innovation, tech talent and the health and wellness industry — the perfect foundation for our North American headquarters,” EGYM co-founder and CEO Philipp Roesch-Schlanderer said. “This expansion signals the momentum of our North American business and positions us to accelerate the next chapter of growth, together with our partners, customers and the Denver community.”
EGYM will keep its original Denver site at 1920 17th Street as a showroom and health club, where visitors can test its connected fitness equipment.
The expansion also comes as EGYM launches Wellpass in North America, starting with Denver. The program connects employers, employees and gyms under a single membership meant to improve workforce well-being and lower healthcare costs.
Dana Milkie, EGYM’s general manager for North America, said the LoDo move reflects how fast the business is scaling.
“Over the past three years, our EGYM team has expanded by 150% and achieved more than 50% year-over-year revenue growth since 2022, with a presence now in over 6,000 locations,” Milkie said.
It’s also momentum that is being reinforced by a new partnership with EoS Fitness. The low-price gym chain is deploying EGYM Genius — an AI-powered platform that generates adaptive, individualized training programs — across its clubs nationwide. The rollout, which begins in select Texas and Florida clubs, crowns EoS as the first large U.S. gym operator to implement Genius technology at scale.
Longer term, EGYM sees itself at the center of a much larger shift. The company’s five-year vision is to move healthcare from repair to prevention by connecting corporate fitness programs like Wellpass with its smart training technology and, ultimately, the healthcare system, Roesch-Schlanderer told Athletech News earlier this year.