India’s Fitness Market Projected To More Than Double by 2030
Less than 1% of all Indians currently have a gym or studio membership. But a fast-growing economy and rising health awareness point to a bright fitness future for the world’s most populous country
India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” for gyms and studios to establish a foothold in the country with the world’s largest population and a fast-growing economy.
According to a new report from Deloitte India, produced in collaboration with the Health & Fitness Association (HFA), fitness revenue in India is expected to grow from INR16,200 crore ($1.9 billion) in 2024 to INR37,700 crore ($4.5 billion) by 2030.
India currently has 12.3 million fitness facility members, accounting for just 0.8% of the country’s adult population. By 2030, it’s projected to have 23.3 million, up to 1.7%, per the report.
Over that same time period, the number of fitness facilities in the country is expected to grow by 6%, from 46,500 to 65,500.
Why India’s Fitness Market Is Just Getting Started
The report’s authors noted that compared to other large countries, India has a very low fitness penetration rate — the percentage of the population with a fitness facility membership.
“While the market is poised to more than double by 2030, what stands out is the untapped opportunity, as nearly 820 million Indians between 18 and 62 years of age remain completely inactive,” said Praveen Govindu, a partner at Deloitte India.
India’s current fitness penetration rate of 0.8% is far below that of other large markets. The United States has by far the highest penetration rate of all large countries, with 25% of Americans belonging to a club, gym or studio in 2024, according to HFA data.
The U.K. and Germany come in second and third place with 17% and 14% rates, respectively. Other emerging markets, like Brazil (7%, as of 2022) and China (3%, as of 2019), also significantly outpace India, likely owing to stronger economic development.
That said, experts believe there are reasons to believe in the future of fitness in India. The Deloitte-HFA report pointed to factors including rising health awareness, technological innovation, changing consumer attitudes and increasing disposable incomes in the Southern Asian country.
“The next wave of growth will not only be about opening more facilities, but about designing inclusive, affordable and community-driven models that can reach smaller towns, women and lower-income households,” Govindu said.
US Gyms Eye Expansion in India
With the Indian market ripe for growth, some U.S. fitness operators have already planted their flag in the country. Anytime Fitness already has over 150 clubs in India, and reportedly plans to open hundreds more by 2030.
Crunch Fitness, meanwhile, signed a master franchise agreement earlier this year that will bring at least 75 Crunch gyms to the country in the coming years.
While value-focused gyms like Anytime and Crunch tend to dominate the Indian fitness market today, the Deloitte-HFA report noted that boutique studios are the fastest-growing segment in the country, with nearly 19% annual growth expected through 2030.
“India represents one of the most exciting growth opportunities in the global fitness industry today,” said HFA president and CEO Liz Clark. “With continued innovation, strategic investment and supportive public policy, the country’s fitness sector can deliver meaningful returns financially and improved health outcomes for millions.”
To download the Deloitte-HFA India Fitness Market Report 2025, see here.