NordicTrack Debuts Ultra 1 Luxury Treadmill
Design meets performance: the high-end Ultra 1 Treadmill is inspired by bespoke furniture and comes with a wearable ring that adjusts speed and grade
Fitness content and equipment leader iFIT has unveiled the NordicTrack Ultra 1, a high-end treadmill the company says draws inspiration from bespoke furniture.
Beyond its sleek design, the Ultra 1 features an impact-absorption system, eight strategically placed fans for full-body cooling and deluxe surround speakers. Users can adjust speed and grading via metal controls inspired by an airplane cockpit or the Ultra 1’s included wearable ring device.
“Celebrating our 50th anniversary, we aim to revolutionize the fitness experience with the Ultra 1—merging sophisticated design, meticulous craftsmanship and cutting-edge innovation to set a new benchmark in home fitness,” CEO Kevin Duffy said. “For decades, NordicTrack has been at the forefront of the industry, and today, we take pride in driving the evolution of connected fitness.”
Pairing the treadmill with the iFIT fitness app unlocks more than 10,000 curated workouts, offering an immersive passport to destinations around the globe.
“The creation of Ultra 1 was more than just a study in beautiful design,” chief product officer Keith Hartsfield said. “We obsess over what matters to our athletes to provide an immersive experience and help them achieve their goals. From an acoustic perspective, we went for whisper quiet motors and amazing, rich audio. We went to great lengths to provide full body cooling from your shins to shoulders because we know the details matter to our athletes. We leveraged our commercial quality reflex deck to protect our athlete’s joints, because we know that’s a big deal to athletes that train frequently.”
A waitlist has been created for commercial and select consumers.
“We are very proud of the aesthetic appeal of Ultra 1, and the craftsmanship the team put in to make a beautiful machine perform like no other is what makes it special,” Hartsfield added.