Pure Barre Launches “Platinum Barre” & “First 10” Challenge
The boutique barre brand is gearing up for an exciting year as it expands to Mexico and hits the high seas with Princess Cruises
Pure Barre has launched a series of fitness challenges for both new and current members of the Xponential Fitness-backed barre workout brand.
The full-body workout method is also scheduled to set sail with Princess Cruises this summer for Pure Barre at Sea: A Tropical Retreat.
“As the leader in barre fitness, Pure Barre is committed to empowering members to build healthy habits and create lasting change,” Pure Barre chief marketing officer Caroline Linton said. “These challenges provide participants with the support and motivation they need to incorporate fitness into their daily lives and achieve their goals in a meaningful and rewarding way.”
Pure Barre’s “The First 10 Challenge” is a beginner-friendly series that encourages participants to complete ten classes in their first 30 days and is designed to kickstart a consistent routine. Participants who meet the challenge will be awarded a special prize.
“The First 10 Challenge is about building confidence and setting the foundation for long-term fitness,” Pure Barre director of training and technique Michelle Ditto said. “Even completing ten classes can lead to noticeable improvements in strength and flexibility, regardless of your fitness level.”
Participating Pure Barre studios provide new members with two membership options: the First 10 Challenge Unlimited Membership and First 10 Challenge 8 Classes per Month Membership. The first offering includes unlimited classes for the first month at participating studios; the second provides access to eight classes each month.
The barre brand is also offering the Platinum Barre Challenge, where participants are challenged to complete 12 classes a month for 12 months.
The boutique barre brand recently opened its first location in Japan and is set to expand to Mexico in Q1. Leading the expansion in Mexico is Enrique López, general director of Boutique X Fitness Studios.
“Pure Barre is one of the most popular boutique fitness concepts in the U.S., and we cannot wait to bring this incredible leading brand and workout to Mexico, continuing the diversification of our high-end portfolio of brands,” Lopez said of the initiative.