ASRV Debuts Womenswear Capsule Collection with Equinox
ASRV is on pace to generate between $30 million to $40 million in revenue this year
ASRV, a premium men’s activewear line, is introducing its first womenswear capsule in an exclusive collaboration with Equinox.
The high-end fitness and lifestyle brand will serve as the incubator for ASRV’s push into women’s athletic apparel, with the collection spanning bras, leggings, joggers, and tank tops made with Lycra fabric and plant-based French terry material. The capsule includes a belt pack short with a removable pack that expands to store a phone, keys, and wallet.
ASRV’s mantra (its brand name stands for All-Season Recreation Versatility) is reflected in the pieces, which are designed to be functional, adaptable to various temperatures and environments, and allow for an easy transition from workouts to daily activities.
The Equinox x ASRV Collection includes 12 styles priced from $58 to $148 and is available at The Shop at Equinox and the following Equinox locations: East 63rd Street, Greenwich Ave, SoHo, SC NY, Hudson Yards, Greenwich, Connecticut, SC Boston, SC DC, Brickell, Brickell Heights, Lincoln Common, Highland Park, Texas, West Hollywood, Santa Monica, Studio City, Marina Del Rey, SC Los Angeles, SC San Francisco, SC OC, Huntington Beach and Culver City.
“We believe the more functional and performance-driven your closet is, the easier it becomes to embrace a healthy, active lifestyle — and that momentum can transform your entire life,” noted ASRV CEO and head of innovation Jay Barton in a post on Equinox’s site.
Barton added that the ASRV x Equinox collaboration is fitting for their shared commitment to excellence, high performance, and a holistic approach to physical and mental well-being.
“Equinox members embody the same relentless drive that fuels ASRV — individuals who are passionate about fitness and demand top-tier quality in performance and style,” Barton said.
He launched the activewear company in 2017, telling WWD that the idea of womenswear had always lingered in the back of his mind, but he wanted to solidify the brand in the men’s category first. Slow and steady appears to have paid off; he told the publication that ASRV is on track to do between $30 million and $40 million in revenue this year, with the addition of a woman’s line projected to outperform the men’s line within two years.
