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Peloton Announces Rebrand, Wants To Be More Than a ‘Bike Company’

Peloton CEO: Brand’s Success ‘Because of the Content,’ Not Bike

Equinox Raises the Bar on Luxury With New Membership Program

Therabody Partners With Barry’s for In-Studio Recovery

Apple’s Rumored AR/VR Headset Could Change Fitness

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Fashion
Fitness
Finance
Tech
Wellness
Nutrition
Reviews
Reports
- State of the Industry 2023
- The State of Fitness 2022
Careers
ALL ARTICLES >
Subscribe

Now Week Month

Peloton Announces Rebrand, Wants To Be More Than a ‘Bike Company’

Peloton CEO: Brand’s Success ‘Because of the Content,’ Not Bike

Equinox Raises the Bar on Luxury With New Membership Program

Therabody Partners With Barry’s for In-Studio Recovery

Apple’s Rumored AR/VR Headset Could Change Fitness

Adrian Cheng Chi-kong

Tech

Here’s Looking at You…Through Chinese Fitness Mirror

by Wendy J. Meyeroff

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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