Pressed Juicery Launches Nationwide at Costco with Functional Smoothie Multipack as Retailer Deepens Investment in Wellness
The eight-pack of plant-based smoothies is rolling out to more than 550 Costco clubs this summer, marking a major step in Pressed Juicery’s wholesale expansion and aligning with Costco’s continued push into health and wellness
Pressed Juicery, the California-based brand known for its cold-pressed juices and functional shots, has announced the national launch of its Functional Wellness Smoothie Multipack at Costco. The exclusive eight-pack, priced at $16.89, is now available in more than 550 Costco locations across the United States.
The multipack features a curated variety of Pressed’s best-selling smoothies, formulated to support energy, digestion and immunity. Originally introduced through Pressed’s retail stores and select wholesale partners, the smoothies quickly became popular, made without added sugar or artificial ingredients. Pressed then developed the Costco-exclusive format to expand its audience.
The rollout represents a major milestone in Pressed’s wholesale strategy. What began as a limited club test has scaled into a full national launch. Today, the brand is available in over 5,000 retail locations nationwide, including Sprouts Farmers Market, Albertsons, Safeway, Ralphs and the National Co+op Grocers (NCG) network, with continued distribution growth planned.
The expansion also aligns with Costco’s broader commitment to wellness. In recent years, the retailer has significantly increased its offerings across functional food, beverage, supplements and active lifestyle categories. Costco now stocks large-format containers of Vital Proteins collagen peptides, in some regions carries AG1 by Athletic Greens and electrolyte hydration brand Liquid I.V. Club members are likely increasingly expecting functional products that promote health and wellness goals.
Pressed Juicery’s national rollout at Costco arrives amid growing intellectual property tensions in the space, particularly for the mass retailer. In late June, Lululemon filed a federal lawsuit against Costco, alleging the wholesaler is selling unauthorized “dupes” of its Scuba hoodies, Define jackets and $128 pants under its Kirkland brand, claiming these cheap knockoffs mislead consumers and infringe its intellectual property. Partnering with a brand like Pressed rather than making private-label versions of their beverages, perhaps, represents the mass retailer’s investment in brand equity in the wellness space.
“Our goal has always been to make real, healthy food accessible to everyone,” said Nedelman. “Bringing our Functional Wellness Smoothies to Costco allows us to meet guests where they are and support their wellness journeys in a way that’s practical, delicious and uncompromising.”