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Climate-Friendly Crackers: Patagonia Provisions Acquires Moonshot, Organic Cracker Brand

Climate-Friendly Crackers: Patagonia Provisions Acquires Moonshot, Organic Cracker Brand

Moonshot cracker boxes illustration
Moonshot has been added to Patagonia Provisions’ portfolio of regenerative food brands

Patagonia Provisions is taking a bite out of climate change. The food and beverage division of Patagonia has announced the acquisition of Moonshot, a Planet Forward, Inc. brand. 

Like its outdoor clothing parent company, Patagonia Provisions is committed to environmental conservation. The new acquisition is the first in over 20 years for Patagonia Provisions, founded in 2013 and headquartered in California.

The brand’s first item was a salmon product sold in Patagonia retail stores. The brand now produces over 30 products and distributes them through other outdoor retailers and natural grocers.

Patagonia Provisions sees consumers becoming increasingly health-conscious and aware of the food system’s role in the climate crisis. The brand says it’s meeting this demand for climate-friendly foods by sourcing ingredients that rebuild soil and don’t harm the ocean and environment.

“Moonshot has achieved impressive growth by producing and selling delicious and nutritious crackers with a materially improved carbon footprint compared to industry standard practices,” said Paul Lightfoot, General Manager of Patagonia Provisions. “Moonshot’s values and mission are strongly aligned with Patagonia Provisions, which made it easy to warmly welcome their people onto our team.”

Moonshot's announcement of joining Patagonia Provisions

Moonshot, launched to be the first climate-friendly snack brand that tackles the climate crisis, grows its wheat using regenerative and organic practices that are traceable to the farm and field.

The plant-based brand offers three flavors of its climate-friendly crackers: sourdough sea salt, rosemary garlic, and margherita pizza. The healthy snack company established a micro supply chain with wheat farmers, millers, and manufacturers all located within 100 miles of one another, resulting in a lower carbon footprint.

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Patagonia Provisions says it looks forward to incorporating Moonshot and its climate-friendly business model into the company.

“I founded Moonshot with the vision of using the power of food to help tackle climate change,” said Julia Collins, founder of Moonshot. “By joining Patagonia Provisions, who recently made Earth their only shareholder, Moonshot now belongs to the planet. I cannot imagine a more spectacular path forward for our mission, our team and our Climatarian community.”

In addition to Moonshot, Collins is the founder and CEO of Planet FWD, concentrating on sustainable brands with its proprietary software. She also sits on the advisory council for Launch with GS, the Food for Climate League board, and is an EIR for Cleo Capital.

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