Meal Kits Had Their Chance. Covid-19 Has Given Them Another One

Sales are up, but analysts question whether momentum is sustainable

For a while, meal kits were hot. They promised gourmet meals even amateur chefs could make, with preportioned ingredients sent directly to your door. A dash of maximum convenience with a pinch of minimal effort resulted in a theoretically perfect dish for modern living.

Then enthusiasm waned. Subscriptions were expensive, and menus got repetitive. Rather than revolutionizing the way we eat, meal kits settled into… Read More @ Adweek