Could Rex.fit’s ‘The Drop’ Replace Food Logging Forever?
A wearable nutrition tracker has launched on Kickstarter aiming to redefine meal tracking
Manual food logging could soon be in the past.
Imagine a wearable that automatically detects and analyzes what you’re eating and drinking throughout the day – that’s the concept behind Rex.fit’s The Drop, a device that has launched on Kickstarter as the world’s first fully automated wearable nutrition tracker.
Lightweight and able to be worn as either a pendant or by attaching it with a magnet, The Drop features a smart chip that automatically detects food intake and begins recording with a 4K smart AI camera while focusing on just the food. A cropped image is then sent to the cloud for analysis, where algorithms calculate the meal’s calories, proteins, fats, and carbs, syncing the data to a companion app. The images are then immediately deleted.
Rex.fit founders Rangel Milushev and Ahmad Roumie, both with expertise in AI and computer vision and backed by incubators Y Combinator and Entrepreneur First, say the wearable solves the often painstaking task of logging every meal, snack or drink – which they point out can cause stress and cause an unhealthy relationship with food.
“By introducing The Drop, we aim to create a new category of wearables—nutrition trackers—similar to fitness trackers and smartwatches,” Milushev, a graduate of Harvard, said. “Our vision is to empower users to effortlessly take control of their nutrition and health.”
Notably, the new wearable follows Rex.fit’s Rex Nutribot, a nutrition tracker that launched on WhatsApp last year and prompted the team to create a more advanced (and fully automated) nutrition tracker.
“We made calorie tracking as simple as sending a photo or a text to a friend,” the Rex.fit team noted of Nutribot on the Kickstarter page. “More than 20,000 users later, we learned that nutrition tracking is still not a solved problem. Every solution on the market requires too much input from the user, and most don’t manage to create the habit to track what they eat. A real solution needs to be as user-friendly and intuitive as fitness tracking is. It needs to be a wearable that you can just put on in the morning and forget about.”
The Drop includes a lifetime subscription to Rex Premium ($19.99 per month), which offers an AI-powered nutrition coach and integration with Apple Fitness and Google Fit, along with other popular trackers such as Oura, Garmin, Eight Sleep and more. The fully automated nutrition tracker ($199) is now accepting pre-orders and is available in metallic blue, matte black and gold. Additional colors will be available in the next iteration, according to the Rex.fit team.
While The Drop aims to solve consumer pain points in nutrition tracking, the wearable could also assist gyms, studios, health coaches and personal trainers in the future – especially as consumers have begun to expect hyper-personalized coaching. As of now, Rex.fit offers a white-label solution for its app, with customizable branding.
