Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom
As creatine’s muscle-building and brain-boosting benefits continue to show up in research, the wellness influencer-founded Bloom is looking to bring more young women into the market
Fitness and wellness influencer-turned-entrepreneur Mari Llewellyn has already built a following in the superfoods, energy drinks, and functional sodas categories. Now her brand is turning its attention to creatine for the girls with Bloom Creatine Gummies.
The launch, which first hit TikTok Shop, comes as demand grows for functional products and as more women embrace strength training and lean muscle building for longevity, benefits that creatine is widely known to support.
“We created our Creatine Gummies so more women can unlock the widely studied benefits of this essential compound and bloom into their best selves,” Llewellyn said.
The zero-sugar gummies retail for $19.99 and deliver 5 grams of creatine monohydrate in a chewable format. They are available on the company’s website, on Amazon and in Target, and come in two flavors: Berry Boost and Orange Squeeze. Bloom has also teased a broader retail rollout on TikTok, with the gummies headed to Sam’s Club, Meijer, Walgreens and Kroger.
Besides building muscle, creatine is also being studied for its potential brain benefits. Recent research published in European Neuropsychopharmacology suggests the supplement may help ease depression when paired with treatments like antidepressants or cognitive therapy.
With wellness viewed as both physical and mental, the timing of Bloom’s launch aligns with Gen Z’s growing investment in fitness. Nearly half rank fitness as their leading discretionary spend, ahead of streaming and dining out, according to The Gym Group’s recent Gen Z Fitness Pulse Report. Additionally, most young people say working out improves their mental health, perhaps highlighting why products that promise both performance and wellness, like creatine gummies, are likely to connect with women in their 20s and 30s.
Although the gummy format is popular, it has also faced scrutiny. A recent report from supplement tracking platform SuppCo found that several top-selling creatine gummies on Amazon contained little to no creatine, raising questions about quality control across the category.