Barre3 Appoints Emerald Lopez as President to Scale Boutique Fitness Business
With 200+ studios, an on-demand digital platform and an e-commerce component featuring activewear, beauty and wellness products, Barre3 brings in new leadership to execute its next phase of strategic growth
Omnichannel fitness and wellness franchise Barre3 has appointed Emerald Lopez as president, a move that signals the boutique fitness leader’s push to scale its hybrid model.
Lopez brings more than 15 years of executive experience leading multi-site consumer businesses and will work closely with Barre3 co-founders Sadie and Chris Lincoln.
The appointment follows a strong start to the year for Portland-based Barre3, which acquired San Diego-based Studio Barre earlier this year, adding 11 locations across California, Montana, Rhode Island and South Carolina. The deal builds on a similar move last fall, when Barre3 converted three Barre Centric studios in New York.
Since launching in 2008, Barre3 has grown to more than 207 women-owned studios across the U.S., Canada and the Philippines. Headquartered in Portland, the franchise operates a digital subscription platform featuring over 2,300 on-demand workouts, as well as an e-commerce arm that offers Barre3-branded activewear, props, kits and beauty and wellness items.
With the brand poised for continued expansion, CEO Sadie Lincoln said Lopez brings the right mix of operational expertise and values-driven leadership to guide Barre3’s next chapter.
“We are thrilled to welcome Emerald to Barre3,” Lincoln said. “Emerald brings a rare combination of people-first leadership with a proven history of driving significant growth strategies, operational scale and community engagement. I am confident Emerald has the vision and expertise to further strengthen our ability to transform women’s well-being while expanding our reach.”
Lopez most recently oversaw a $135 million portfolio as head of NVA Equine North America and previously held operational leadership roles at NVA General Practice and LensCrafters. She holds a doctorate in organizational leadership from City University of Seattle, a master’s degree in international relations from the University of San Diego and a bachelor’s degree in political science from Lewis & Clark College.
“I’m honored to join Barre3 and be part of a brand that’s redefining what it means to pursue wellness,” Lopez said. “This is an incredible opportunity to support a passionate community and help bring Barre3’s powerful mission to even more people. I’ve always been drawn to brands that prioritize holistic well-being and empower individuals, and Barre3 truly embodies that spirit. My goal is to leverage my experience in driving market growth and optimizing multi-site portfolios to further strengthen Barre3’s unique position in the market and ensure sustainable growth for our studios and digital community.”