Altered States Scales in Texas Amid Experiential Wellness Boom
Altered States Wellness is expanding its footprint in Dallas-Fort Worth with two new franchise studios focused on immersive recovery, including date night packages combining private services, champagne and charcuterie
Self-care is getting more immersive, more social and more results-driven as Altered States Wellness taps into several wellness trends with two new studios opening in North Texas this fall.
The franchise, known for modalities like float therapy, infrared sauna, cold plunge, red light, compression and PEMF, will open studios in Colleyville/Euless and The Colony, expanding its Dallas-Fort Worth footprint to five locations.
What gives the wellness franchise an edge is its focus on experience and human connection, with offerings that range from date night packages featuring champagne and charcuterie to corporate workshops centered on nervous system recovery, group spa parties and multi-week programs intended to improve sleep, energy and resilience.
The Colleyville/Euless location will be led by Nicole and Richie Peterson, a husband-and-wife team who discovered the brand during their own health journey.
“We found Altered States and were inspired to pursue our passion of helping others find healing and restoration,” Richie said. “Our goal is to build a business in our local community that will make a difference in the lives of others while enabling us to support our family through our passion.”
Adrian Fernando, meanwhile, will lead the launch in The Colony, bringing a similar personal investment in health and wellness to the studio.
Franchise opportunities with Altered States Wellness require a $40,000 franchise fee and an initial investment ranging from $289,000 to $559,000.