Planet Fitness ‘Flexing for Good’
Planet Fitness franchisees and team members have volunteered roughly 800 hours to several non-profits, food banks, and hospitals
Planet Fitness is reflecting on its successful ‘Flexing for Good’ volunteer initiative, an annual and impactful event where the gym giant invites Planet Fitness team members and franchisees to support local communities.
‘Flexing for Good’ generates approximately 800 volunteer hours both in-person and virtually for non-profits such as Boys & Girls Clubs of America, Blue Ocean Society for Marine Conservation, Habitat for Humanity, Hire Heroes USA, Special Olympics, and several numerous local food banks and hospitals.
Many Planet Fitness locations also hosted in-club donation drives to benefit the fitness franchisor’s national non-profit partner, Boys & Girls Clubs of America, and other local organizations.
“At Planet Fitness, providing access to fitness and ensuring everyone feels welcome and supported both in our clubs and in our communities is core to what we stand for as a brand,” chief corporate affairs officer McCall Gosselin said. “Our annual ‘Flexing for Good’ volunteer initiative provides team members with the opportunity to give back to the communities we serve, and we were thrilled to invite our franchisees and their teams to participate in the initiative with us this year.”
The fitness franchise has donated more than $9.5 million since its partnership with Boys & Girls Clubs of America began in 2016.
Planet Fitness is also hosting its annual fundraiser for Boys & Girls Clubs of America across all clubs in the U.S. and Puerto Rico and via PF Gives.
“The recent visit from the Planet Fitness team at our Greater Salem location was such an incredible experience for everyone in our organization, most importantly, the children we serve in our community,” Boys & Girls Club of Greater Salem CEO Marco Abreu said. “The energy and enthusiasm their team brought to our club that day was so inspiring and perfectly aligned with our shared values of health and wellness as essential parts of children’s physical, mental, and emotional development. We’re so thankful to Planet Fitness and the positive impact they made during their visit.”
Planet Fitness, now led by CEO Colleen Keating, who took the reins earlier this year, is expected to release its Q3 earnings report in early November. In August, Keating shared with investors that she believes Planet Fitness can double its domestic footprint to approximately 5,000 locations, surpassing the 4,000 location target it had during its 2015 IPO.
