Once best known as one of the UK’s biggest fitness YouTubers, the 23-year-old is reshaping her image from influencer to chief executive.

Grace Beverley is not a fitness influencer. And by her metrics, she’s correct. “If you come to my page expecting fitness content and workouts, then you will be very disappointed,” she says. And despite a million followers on Instagram, her page is surprisingly bereft of stereotypical captions or sponcon (sponsored content). “Successful people and CEOs, they often don’t look like me. I mean, you’re an old, white man in a suit or you’re not successful. You’re not an entrepreneur.”

Beverley is the owner, founder, and chief executive of three different, highly popular fitness businesses: B_ND, a gym equipment shop, Shreddy, a fitness app, and Tala, an ethical athleticwear outlet that has enjoyed explosive popularity among young women in the past year. None of these companies has been funded by external investment – something Beverley says “bamboozles” a lot of people. Since launching last year, Tala has made £6m, landing Beverley a slot in this year’s Forbes 30 Under 30. … READ MORE @ NewStatesman