acquisitions
Genesis Health Clubs Acquires Pelican Athletic Club in 9th Deal of 2025
Genesis Health Clubs expands with Pelican Athletic Club in Louisiana, its 78th location and ninth deal of 2025.
Echelon Acquires Fortë As It Grows B2B & Enterprise Fitness Arm
Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.
Urban Gym Group Acquires 3 Health Clubs, More Deals Ahead
Urban Gym Group adds three Dutch clubs and plans more in 2025, actively seeking new sites from greenfield opportunities to acquisitions.
Strava Acquires Another Training App, Reaches $2.2B Valuation
Strava has acquired cycling app The Breakaway following a fresh funding round that values the fitness platform at $2.2 billion.
iFIT Acquires Reform RX, Enters Connected Pilates Market
iFIT has acquired connected Reformer maker Reform RX as 2025 shapes up to be the year of Pilate equipment and accessories.
Sunny Health & Fitness Acquires JLL Fitness
Sunny Health & Fitness has acquired JLL Fitness, expanding its global footprint and a line of smart, connected fitness equipment in the works.
Alani Nu Surpasses $1 Billion in Sales
Alani Nu, recently acquired by Celsius, has surpassed $1 billion in retail sales, highlighting its rapid rise in the better-for-you market.
Strava Acquires Runna Amid Spike in Race-Day Goals
Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
Hershey Joins Better-for-You Frenzy With LesserEvil Deal
The Hershey Company has made a play to acquire organic snack brand LesserEvil in a $750 million deal, expanding its better-for-you portfolio.
Wellhub Acquires Urban Sports Club
Wellhub has acquired Urban Sports Club, growing its European presence and is expanding its Headspace partnership.
