Peloton Launches on the Roku Platform to Bring the Industry Leading Interactive Fitness Platform to Roku Users
Roku Customers in the U.S. Can Now Enjoy Peloton’s Best-in-Class Fitness Classes from Comfort of Their Homes
–Roku, Inc. (NASDAQ: ROKU) announced the availability of the Peloton App on the Roku® platform starting today. Roku users in the U.S. can add the Peloton channel via the Roku Channel Store and enjoy studio-style workouts in their living rooms – even without a Peloton Bike or Tread. A pioneer in connected, technology-enabled fitness, Peloton’s channel provides thousands of instructor-led, immersive workouts that can be done with or without equipment directly through Roku devices. The Peloton channel uses Roku Pay, enabling Roku customers to easily sign up with just a few clicks. Existing Peloton Members can also access the Peloton channel using their login credentials.
“Consumer appetite for compelling content has never been stronger and we’re focused on delivering programming Roku users want and love. We’re excited to bring Peloton’s incredible fitness programming available to millions of streamers.” Tweet this
With many streamers sheltering in place, time spent watching Health & Fitness programming in the U.S. has experienced significant growth in recent months. In the U.S, the Health & Fitness category experienced the largest growth in streaming on Roku devices year-over-year when compared to other genres on the platform, growing by more than 130% in May.
“As people continue to stay home, the television is increasingly becoming their window to the world, providing virtual access to the gym, travel, food, learning, and more,” said Regina Breslin, Director of Content Acquisition, Roku. “Consumer appetite for compelling content has never been stronger and we’re focused on delivering programming Roku users want and love. We’re excited to bring Peloton’s incredible fitness programming available to millions of streamers.”
“We are excited to roll out our best-in-class streaming fitness service onto the Roku platform,” said Karina Kogan, SVP & General Manager, Peloton Digital. “We’ve seen growing engagement with our TV apps, especially as more and more consumers look for at-home fitness solutions to keep them physically and mentally fit.”
A recent performance analysis of more than five million Roku households identified as being likely to engage with health and fitness content found that more than half of the households were cord-cutters or cord-nevers. Reaching these streaming audiences offer incremental reach compared to linear cable audiences. At launch, Peloton will use Roku’s advanced machine learning targeting capabilities that analyze 100K+ unique data signals to optimize towards Peloton app installs and sign-ups.
Turn Homes into Fitness Studios
The Peloton channel, which provides thousands of instructor-led, immersive workouts that can be done with or without equipment, enables people to stay active from the comfort of home through live and on-demand studio-style workouts. Now, Peloton’s best-in-class fitness content can be viewed on the biggest screen in the home via Roku devices, making it easier to experience Peloton’s floor-based disciplines like strength, yoga, HIIT and dance cardio, and meditation, in addition to its breakthrough cycling and running workouts.
Pricing
A 30-day free trial is available to new Peloton users at launch. Following the 30-day trial, the app-only Peloton Digital Membership is $12.99/month. Existing Peloton customers, including owners of the Peloton Bike and Tread, as well as Peloton App subscribers, can sign in on their Roku device using their account credentials.
For more information, visit www.roku.com.