Midlife Male Ventures Scores $1M for Platform Built for Men
Greg Scheinman’s growing male-focused platform ditches the six-pack obsession of yesteryear in favor of more impactful content for those in a new stage of life
Texas-based Midlife Male Ventures has raised $1 million to fuel its mission to help men make the most of midlife.
The concept, created by “The Midlife Male” author Greg Scheinman, was inspired by his interviews with more than 200 high-performing middle-aged men. Those conversations sparked a series of personal adventures — from underwater training with Laird Hamilton at XPT Life to getting strapped to the side of an attack helicopter and completing a 52.4-mile walk for his 52nd birthday.
“Our ethos is that Midlife Male is written for midlife men, by midlife men,” Scheinman said. “This is where all of us who grew up on Men’s Health, Muscle & Fitness, GQ, Maxim and Esquire have migrated because we’ve outgrown the six-pack obsessions, luxury wish lists and superficial life hacks—and we’re ready for deeper conversations, connections and collaborations about purpose, health, success and meaning in midlife. It’s where we can talk about the things men think in their heads but don’t say out loud. It’s access, insights, experiences, network, accountability, and how to maximize midlife in one place.”
The funding will support the expansion of Midlife Male Ventures’ ecosystem, including its weekly digital magazine, which saw its subscriber base quadruple in Q4 2024. Books & Biceps newsletter creator Jon Finkel has also joined the team as editor-in-chief.
The company has announced its first official “Midlife Male Approved” partnerships with brands including Blokes, Create, longevity supplements brand Timeline Nutrition and NADS. Additionally, it has launched an exclusive inner circle community featuring monthly guest speakers—from midlife CEOs to entrepreneurs, athletes, artists, authors and thought leaders.
“It’s time for men to stop seeing aging as something to fear and start seeing it as something aspirational,” Scheinman added. “Our conversations and content are relatable, credible and aspirational, and that’s why they resonate. Men need this and it’s our mission to meet them where they are and give them what they need.”