FitOn is a Market Leader for Health Plans with Wellness Offerings
Partnership
Sponsored By FitOn Health
Meeting the demands of modern fitness, FitOn Health delivers digital wellness solutions that drive growth and engagement across all sectors
Supplying health plans with digital content to engage members virtually and the corporate workforce with endless health benefits, FitOn Health is a facilitator of modern fitness on multiple fronts. As a result, consumers and brands are flocking to the digital platform — specifically eyeing its wellness offerings — and leaving legacy competitors behind in the process.
“People are seeking wellness solutions that not only help them achieve fitness goals but also foster resilience, manage stress, and improve their quality of life,” said Ed Buckley, CEO of FitOn Health. “There’s a significant shift towards preventive care, mental health support, and sustainable lifestyle changes, which is now influencing what people look for in fitness solutions. FitOn Health’s inclusive, flexible approach meets this demand, empowering members to achieve well-rounded wellness goals that support their long-term health.”
FitOn Health reports that its revenue increased five times over since bringing the brand together roughly 3 years ago. It also expects to add one million lives to its network via new health plans coming out in January. There’s reason to believe it will only continue to flourish, headlined by its ability to address the modern fitness consumer through wellness.
Meeting Demands
FitOn Health is a highway with multiple lanes — able to put all kinds of travelers on their way to wellness offerings. With its all-in-one wellness platform, the brand has several distribution channels that democratize its access.
“Users can access FitOn Health through their employer, employer’s insurance, through individual insurance plans if they’re over 65, or directly as individual members,” said Buckley.
It’s this versatility, alongside the brand’s sensible approach to product development and costs, that have led it to profitability.
“We have gone after several ways of serving members — those under 65 with health plans and employers, then in the Medicare segment via health plan partners, and all age groups via direct-to-customer,” Buckley added. “All of the segments in our business help drive us to innovate for the other population. Our rapid increase during the past year is a result of having the best product, at the best pricing, with the best messaging.”
It’s all part of FitOn Health’s efforts to stay on top of all things wellness.
“The benefits landscape itself is undergoing a major transformation,” said Chris Patton, SVP of Operations & Network Partnerships at FitOn Health. “From worksite wellness initiatives to evolving Medicare offerings, the way benefits are offered and funded is shifting in ways we haven’t seen before. FitOn Health’s platform adapts to these shifts, offering flexible, accessible wellness solutions that align with these new benefit models.”
Spurring Engagement
FitOn Health prioritizing engagement also helps separate itself from the pack — such as those more traditional health benefit providers and gym partners.
“Other fitness platforms often struggle because they’re not fully engaging or retaining their users,” said Patton. “When engagement and innovation take a back seat, businesses fall behind fast.”
FitOn Health keeps those factors up front by weaving together all its features and intel — new and old — to establish a complete health hub for its users. When you can get everything from one spot, there are added reasons to visit, and with that, more reasons to stay longer.
“We think of our platform as an entire ecosystem to get our users engaged, healthy and keep them coming back,” Patton added. “Our engagement and retention are industry-leading because we make everything about that experience. We’ve packed nearly a decade’s worth of change into just the last couple of years, staying on top of trends and even leading where the industry is going. That’s where we thrive.”
A Projected Boom
FitOn Health expects these numbers to only inflate further in the coming weeks. The brand forecasts a significant leap in membership growth at the start of Q1, playing off the same motivational factors that have brought new members to gyms at the turn of the new year for decades.
“While we can grow at any part of the year, it is no secret that health plans largely revolve around January,” said Buckley. “We will be having a 300% increase in our Medicare population as well as significant launches in our under 65 segments with several key partnerships.”
Further Down the Line
FitOn Health didn’t get to this position by sitting tight — celebrating its current success while neglecting innovative opportunities around the horizon. It doesn’t have any plans to start doing that now either.
Along with the wellness surge, FitOn Health eyes the weight loss market as a pivotal area of the fitness sector to pursue in the future. The process regarding how to best supply brands with programs and end-users with experiences has already begun.
“We are certainly going to keep focusing on making our core experience and offering better every day; however, seeing the rise of where weight loss programs are going is interesting to us,” said Buckley. “We are already diving deep by providing content and services within this year. We see the compliments of physical activity, nutrition and mental health as a flywheel that we think we can help our members turn faster and better than what is out there from others.”