5 CEOs on avoiding the continental drift of your brand during a crisis

We asked five startup CEOs to tell us what’s working for them right now.

Consumers aren’t exactly feeling confident these days. That naturally has brands scrambling to earn their business. Sales teams are sending about 50% more emails to prospects, but response rates are less than 2%, according to data from Hubspot.

When your startup is in survival mode, it’s tempting to throw everything against the wall to see what sticks. But shifting too far away from your brand identity can ultimately be bad for business. There are smart ways to pivot during this pandemic. We asked five startup CEOs to tell us what’s working for them right now. Here’s their advice… READ MORE @ Fast Company