Wellness Isn’t a Trend — It’s a Business Strategy

Precor’s Precision Fitness + Wellness Technology is built to meet rising consumer demand and unlock new revenue streams for fitness operators. With tools like the Precor Wellness ROI Calculator, operators can plan with confidence

Well-being and healthspan have taken center stage in the commercial fitness space, paving the way for a wide range of solutions. Fueled by rising consumer demand, the wellness economy has surged to $6.3 trillion — and it’s only gaining momentum. According to the Global Wellness Institute, it’s projected to reach nearly $9 trillion by 2028, growing at an annual rate of 7.3%. 

This expansion complements current training modalities with an increased emphasis on full spectrum wellbeing. For operators, this shift opens new revenue opportunities, such as recovery-only memberships or pay-per-session services. Precor’s ROI Calculator turns the idea into a line-item forecast, letting owners plug in projected usage, price points and session volume to pinpoint payback before a red light therapy or contrast therapy unit is installed.

“We’re seeing a clear shift in how fitness spaces are defined,” says Edward Navan, Head of Wellness Product Development at Precor. “Life is a sport, and people need to recover like athletes. Today’s fitness environment isn’t just about equipment—it’s about creating a destination where members can train, recover, and elevate their overall well-being.” 

Precor’s Wellness Plan

Precor’s expanded commercial wellness offerings help owners and operators tap into this demand with unique, effective solutions that aid recovery, enhance performance, reduce muscle soreness, and increase vitality. From infrared saunas to red light pods and CryoFuzion™ contrast therapy systems, Precor’s wellness technologies are engineered for today’s exerciser and tomorrow’s expectations.

Integrating wellness technologies into fitness facilities is backed by compelling data. The global infrared sauna market, for instance, was valued at $2.5 billion in 2023 and is projected to reach $5.1 billion by 2031. This growth confirms the rising consumer demand for holistic health solutions.

The decision to incorporate wellness amenities, such as those offered by Precor, delivers a dual benefit: an elevated member experience and diversified revenue streams. By offering superior self-care services, gyms can differentiate themselves and attract a wider demographic.

credit: Precor

ClubStrong™ Saunas

Infrared saunas are a staple in wellness-forward fitness facilities, with benefits that extend beyond relaxation. Regular use is associated with improved circulation, reduced muscle soreness, enhanced detoxification and stress relief — key factors that people increasingly prioritize.

Precor’s wellness lineup includes ClubStrong™ Saunas, a range of commercial-grade infrared saunas designed to meet the demands of high-traffic environments. With options spanning from 2-person units to 8-person configurations, operators can tailor installations to fit their space, their business model, and clientele. 

ClubStrong™ Saunas combine advanced heating systems with natural elements like Himalayan salt, jade, and tourmaline that deliver purified healing environments. Built from Blonde Hemlock, these units feature rapid-heating infrared systems, customizable ambient lighting and ergonomic designs, and are the fastest-heating commercial red light saunas on the market.

RedFuzion™ Rejuve Booth

People who want to amplify the benefits of their self-care choice will appreciate the RedFuzion™ Rejuve Booth, which features a 360-degree Chromolight LED system with 74 modules and eight color wavelengths to provide full-spectrum light exposure. This high-powered red light booth delivers efficient, full-body red light therapy sessions in just 15 minutes. Sized for two users, it offers a space-efficient option for operators expanding into recovery services.

RedFuzion™ POD

Perfect for operators looking to diversify with limited floor space, the RedFuzion™ POD delivers powerful red light and hyperthermic conditioning, combining high-intensity red light with heat up to 190°F for efficient, marketable 12 to 15 minute sessions. This pod integrates 122 red and blue LED modules, vibration therapy and oxygen enrichment. Members can customize their sessions with integrated music, cooling airflows, and salt-infused environments, delivering a multi-sensory recovery experience in under 20 minutes.

credit: Precor

RedFuzion™ Pro Max  Bed

As more gyms and studios seek to diversify revenue and respond to demand for differentiated wellness experiences, products like the Pro Max are finding a place in recovery lounges, higher-tier membership packages and post-training cool-down protocols. Its programmable sessions and minimal operational demands make it a practical, easy-to-clean, and staff-light option that delivers high perceived value to members.

The RedFuzion™ Pro Max infrared bed provides 360-degree light exposure through 43,000 LEDs with six selectable wavelengths. It includes programmable session settings, and an oxygen-enriched air system designed to support user comfort. With an optimized footprint and enclosed design, it accommodates full body use in structured or standalone recovery programs.

“The RedFuzion Pro Max Bed delivers targeted red light therapy designed to enhance overall wellness, recharge the cellular system, and accelerate mental and physical recovery—all in convenient, personalized 8 to 15-minute sessions. With a range of preset programs, it’s an ideal solution for commercial fitness facilities looking to expand into results-driven wellness offerings.”

CryoFuzion™ Recovery POD

Contrast therapy — alternating between hot and cold treatments — has long been favored by athletes for its ability to reduce muscle soreness, improve circulation and accelerate recovery. A 2013 systematic review of 18 trials found that athletes who used contrast water therapy rated their muscle soreness 6.8% lower on a 10-cm visual-analogue scale 24 hours after exercise than those who just rested. However, cryotherapy isn’t just beneficial for athletes, the CryoFuzion™ Recovery POD brings this proven method into a compact, all-in-one system that combines infrared heat, steam, cool mist, and Vichy showers.

This 2-in-1 contrast therapy solution delivers both hot and cold treatments in a single, space-saving unit—making it ideal for operators with limited square footage. Unlike traditional cold plunges, all water is fully contained and drains after each use, allowing easy cleaning.  With 12 programmable recovery modes ranging from cryotherapy sessions at 39°F to heated treatments up to 140°F, this unit provides a versatile wellness solution that appeals to a broad spectrum of members. Dynamic water therapy – 360° Vichy shower jets – enhances stimulation and relaxation.

Turning Wellness Into a Revenue Stream

Wellness isn’t just about member experience — it’s a smart business move. With flexible implementation models, operators can offer services through monthly memberships, pay-per-session options, or hybrid approaches tailored to their clientele. To simplify decision-making, Precor’s ROI Calculator helps facilities project potential returns based on pricing, utilization rates and session availability.

For example, if a gym has 1,000 members and offers access to the RedFuzion™ Pro Max as a $40 monthly add-on, with just 10% of members opting in, that facility could generate $4,000 in new monthly revenue and $48K in incremental annual revenue. The calculator then estimates how quickly the initial investment can be recouped, helping operators plan with greater financial accuracy and reduce the guesswork of introducing new services.

“Gyms want confidence that investing in wellness will deliver a return,” adds Navan. “That’s why we focus on providing the tools, education and support needed to make wellness integration both seamless and profitable.”

When fitness facilities treat wellness as both a member perk and a profit center, they don’t just keep pace, they stay ahead of the curve. Partnering with Precor lets operators meet demand with tried and true strategies and future-ready tools, turning today’s wellness solutions into tomorrow’s competitive advantage.

This article originally appeared in ATN’s 2025 Wellness Room: The Art & Science of Integrating Recovery, which maps the forces redefining how operators retain members, monetize square footage and prepare their brands for a dynamic future. Download the free report.