Open a JETSET Pilates Franchise: What You Need to Know

JETSET Pilates was founded in 2010 by Tamara Galinsky, inspired by her modern Pilates experience while living in London. The first studio opened in Miami’s South of Fifth in South Beach with a clear idea: make reformer Pilates athletic and results driven while preserving precision in movement.

What began as a Miami favorite has grown into a modern franchise brand built on a 50-minute, high intensity, low-impact program that uses constant tension, seamless transitions and purposeful variety. Our programming is crafted for transformation. JETSET Academy-trained instructors deliver a consistent, technique-focused flow with precise, hands-on instruction that helps clients move with confidence, clarity and control. Studios are design forward and offer accessible luxury through premium equipment, thoughtful hospitality and a clean, calming aesthetic. Community sits at the center of the brand; we cultivate local partnerships, member events and a welcoming studio culture where first timers and devoted regulars feel known by name.

On the expansion side, JETSET has franchised since 2022 with the most experienced team in boutique fitness and franchising in the business, pairing clear brand standards with local execution, network integrity and a data informed operating cadence. Today, we have more than 200 locations in development across the United States and are on track for 50 studios open by the end of 2025.

What is your franchise’s unique selling proposition (USP)?

JETSET Pilates blends balanced, results-driven reformer programming with accessible luxury and boutique-at-scale systems that keep the member experience consistent and the business repeatable for owners. Our 50-minute, high-intensity, low-impact class uses constant tension, seamless transitions and purposeful variety to drive visible results and high visit frequency, which boosts retention and lifetime value. JETSET Academy certifies instructors to a single, technique-forward standard so quality stays uniform as we grow.

For franchisees, the edge is a proven go-to-market playbook and operating discipline: data-informed site selection, a presale engine that creates day-one momentum, a value-integrity strategy that avoids discount traps and a streamlined studio model with clear roles, rhythms and KPIs. We pair national brand standards with local execution latitude through a franchisee-partnership mindset that protects non-negotiables while empowering neighborhood-level community building and partnerships. The result is a premium, modern reformer brand members love and a scalable, systemized business owners can operate with confidence.

How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?

We currently have 34 studios open and are opening 3 to 4 new locations per month. We are on track for 50 open by the end of 2025, with 200 locations in development across the U.S. and the U.K. Our largest base is South Florida and Texas along with Greater Houston and Dallas Fort Worth. Outside Florida, our top momentum clusters are the New York metro across NY, NJ and CT, North Carolina with Charlotte and Raleigh Durham, and Greater Philadelphia. These markets reflect where our member profile and real estate model perform best: high frequency boutique users in premium suburban and urban village nodes. Internationally, we’re opening in Melbourne, Australia and early U.K. development is centered on London.

What are the key revenue streams for franchisees?

For JETSET Pilates franchisees, the engine is recurring memberships. We open presales with Founders memberships and build early momentum around a clear offer and countdown. When community preview classes start, we add more membership options so there’s a plan for both the high-frequency member and the two or three times a week member. The goal is simple: use presales to walk into grand opening with a solid, committed membership base.

Class packs and drop ins still matter; they convert trial users and give price point flexibility, then we nudge those buyers up to memberships as habits form. From there, owners round out revenue with private sessions and semi privates classes. Off peak blocks are great for these and lift yield per hour.

We don’t sleep on retail. Our apparel and merchandise line is a real driver: studio exclusive drops, grip socks and accessories, seasonal capsules and founders only gear. We can also run preorders around key moments to boost cash flow and hype. Add in community and corporate bookings, partner pop ups and third party revenue streams used strictly as late window capacity fill with tight caps and no discount signaling, and you have a well-rounded, healthy mix.

How is your brand positioned for future growth and expansion in the next 5-10 years?

We’re set up to scale with discipline. In the near term we’re opening 3 to 4 studios per month, on track for 50 open by the end of 2025 and more than 200 in development across the U.S. and the U.K. Our growth playbook is straightforward: plant Tier-1 flagships in primed trade areas, then densify into select Tier-2 neighborhoods once brand equity and unit economics are established. We pair national standards with local execution so quality stays uniform while each studio builds real community roots.

The engine behind that plan is a tight operating system. JETSET Academy builds a deep instructor pipeline and consistent class delivery. Our pricing, preview-class and presale cadence is standardized to open with a healthy membership base. The tech stack (CRM, branded app, analytics) ties marketing to retention so we can manage the full member lifecycle and protect price integrity. On real estate, we use data-led site selection and clear co-tenancy patterns to reduce miss risk and support multi-unit operators.

Over the next 5 to 10 years we’ll keep expanding in clusters where our member profile is strongest, deepen national partnerships, grow private training and retail as meaningful add-ons and continue measured international expansion starting with the U.K. The goal isn’t just more dots on a map; it’s durable studios with strong AUVs, happy members and franchisees who can scale with confidence.

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?

We partner with owners who can secure the capital via personal funds or financing to cover buildout, presales and working capital. Minimums are $500,000 in net worth and at least $200,000 in liquid capital. The estimated initial investment ranges from $413,100 to $806,900 and includes the franchise fee, design and construction, reformers and equipment, signage and fixtures, technology and software, pre opening payroll and marketing, initial inventory, insurance and professional services, plus a working capital reserve. The Item 7 of our current Franchise Disclosure Document has a full breakdown.

Ongoing system fees are detailed in the FDD and include a recurring royalty, a brand fund contribution, a technology fee, required local marketing spend and training and certification costs tied to instructor development and operations.

We do not provide direct financing, but many owners use SBA 7(a) or 504 loans, equipment financing, 401(k) rollover plans and landlord contributions such as tenant improvement allowances and rent abatement. We can introduce qualified candidates to lenders familiar with the JETSET Franchising model.

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

We start with a structured onboarding that covers studio owners, managers, front desk and instructors. Studio owners complete operations training focused on daily rhythms, staffing, pricing and KPIs. Instructors certify through JETSET Academy with coursework, practicum and assessments, plus ongoing education to keep delivery consistent. We also provide a pre-opening timeline so you know exactly what happens when from site build to preview classes to grand opening.

Marketing and advertising support includes a full presale and post open playbook, creative toolkits, social and email templates and a grand opening plan. We provide CRM journeys, SMS and email cadences and best practices for partnerships and community events. National brand initiatives are managed centrally and studios have access to our approved media partner for paid search and paid social so your local spend ties back to measurable outcomes.

Our technology stack is integrated and set up with you: CRM, branded app, booking and payments, phone system and analytics dashboards. We handle implementation, connections between systems and provide training for your team along with a help center and ongoing support.

For equipment and studio build, we specify the reformers and studio packages, provide negotiated vendor pricing, coordinate procurement and installation timelines and supply a studio design kit that includes layout standards, finishes, signage and acoustic guidance. Maintenance protocols and replacement schedules are included.

Real estate support spans trade area strategy, data informed site selection and broker coordination. We use third party mobility and demographic data to identify strong nodes, advise on co tenancy patterns, review test fits and support LOI and lease negotiation alongside your broker. Once a site is secured, we review architect drawings against brand standards and keep the project on critical path.

After opening, studios receive ongoing field support, quarterly business reviews and performance coaching. We maintain an above industry standard franchise business management to studio ratio, so each location has a named partner who knows the market and stays proactive with goals, dashboards and action plans. We continue to refresh marketing calendars, preview class tactics, community playbooks and training so you can grow frequency, retention and unit economics with confidence.

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

We grant each franchisee a protected territory defined in the Franchise Agreement. The size and shape are set using local realities with a territory map attached to your agreement. We do not license another JETSET studio within your territory. In higher density markets we will approve multiple territories within the same metro. Qualified multi unit candidates can secure additional adjacent territories under a development schedule with clear performance based milestones, including opening timelines, so expansion is sequenced and well supported.

Our approach is intentional to protect unit economics. Before approving additional locations for current owners, we model demand, spacing and cannibalization risk, review co-tenancy and neighborhood fit and confirm operations and marketing capacity. The goal is simple: expand the brand while maintaining strong AUVs for every studio.

Can you provide any pertinent financial performance details that would assist potential franchisees?

Our 2024 financials show strong unit economics. As disclosed in Item 19 of our Franchise Disclosure Document, participating studios reported an average unit volume of $924,048 with an average studio level EBITDA margin of 30%.

The model is designed for low overhead through a compact footprint, standardized build and equipment package, lean staffing with a manager led structure and centralized marketing and technology that keeps fixed costs predictable. Item 7 estimates the initial investment between $413,100 and $806,900, inclusive of buildout, equipment, technology, pre opening expenses and working capital. Our membership driven presale and preview class cadence is built to start cash flow early and support ramp. These figures reflect historical performance and are not a guarantee of future results.

What are the key contact details for reaching out to your company and exploring potential collaboration?

Visit jetsetpilates.com/franchise to learn more, see FAQs and financial highlights and submit an inquiry to start a conversation with our franchise development team.