BowFlex is targeting younger consumers with colorful new branding and a new message, “Move to What Matters to You“ Nautilus has given a complete makeover to its BowFlex brand, revealing an energized look coupled with a new philosophy based on inclusivity and empowerment. BowFlex indicates that the new brand identity will inform the design and … Continue reading Nautilus Overhauls BowFlex Brand, Teases New Products