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F45 Eyes Booming Wellness & Recovery Market To Drive Growth
The fitness franchise has launched wellness brands like FS8 and Vaura Pilates. It’s also planning to embrace recovery as a […]
Investors Bullish on Consumer Health, Preventive Care
Lance Armstrong’s Next Ventures is looking to invest $100 million into the “consumerization of health.” Other firms have similar plans […]
F45 Plans Ski & Snowboard Workouts, Partners With Ikon Pass
Snow-sport enthusiasts can enjoy a two-week trial at F45 for $14 and can expect athletic programming slated to launch in […]
Mark Wahlberg Invests in Boston F45 Studios
The deal, forged in partnership with Club Sports Group, marks Wahlberg’s first ownership stake in an F45 location Mark Wahlberg, […]
F45 Launches Vaura Pilates, a ‘Full-Body Sensory’ Experience
Modeled after a popular, club-like Australian Pilates concept, Vaura has placed its flagship location in New York City’s Upper East […]
F45 Drives Engagement With Unique Blend of Fitness Culture & Tech
The popular functional fitness franchise is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes There’s […]
F45 Engages Members With ‘12 Days of Fitmas’ Campaign
With a festive flare, the Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing […]
Apple and Fitbit Bring on Celebs
Fitness companies are bringing on big names to attract and retain consumers. As the wave of at-home fitness is still […]
