Outside Inc. Acquires MapMyFitness to Scale Platform
The deal gives 80+ million members access to the outdoor-loving Colorado-based media and event giant, which recently launched a social community
Outside Inc. has acquired MapMyFitness from Under Armour in a major push to scale its digital platform, making it the largest advertising network in the outdoor and active lifestyle space and solidifying its position as one of the biggest mapping and activity-tracking companies.
MapMyFitness, which includes MapMyRide, MapMyRun, and MapMyWalk., allows users to track activities using built-in GPS on their mobile devices, has grown to over 80+ million members who will now have access to Outside’s community and editorial content while simultaneously bolstering Outside’s mapping capabilities.
The terms of the deal were not disclosed.
“As the original co-founder of MapMyFitness, I am excited about bringing the MapMy community into the Outside network to enhance the value of our platform for our users and paid members,” Outside founder and CEO Robin Thurston said. “I believe that by continually adding high-value services to the Outside platform, consumers win, and ultimately we achieve our mission of getting more people outside daily.”
Outside recently announced the launch of a community-based social platform connecting users and syncing activity data from other devices, apps and events to inspire people to get outdoors. Similar to other popular social media platforms, users can create a universal Outside profile, customize their activity feed by following friends, creators and brands and share their activities, photos, leave comments and more.
“Our new social platform is a culmination of all the brands we’ve brought together so that our users can consume the digital content that inspires them, activate through our mapping and event technology, and finally, celebrate their achievements with a community of outdoor enthusiasts and brands,” Thurston said.
Additional app integrations are in the pipeline, with Outside sharing that members of Outside+ will soon discover premium benefits in the coming months.
Earlier this spring, Outside announced a series launch in partnership with Toyota, “Ultimate Mountain Athlete,” where male and female outdoor athletes competed in a challenging backcountry environment in Colorado’s San Juan Mountains.
For those headed on outdoor adventures this fall, check out a round-up of Athletech News’ top five product recommendations.
