<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://athletechnews.com/wp-content/plugins/wpseo-news/assets/xml-news-sitemap.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
<url>
	<loc>https://athletechnews.com/former-hyrox-coach-launches-china-fitness-competition-btwe-betterwe/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T18:07:32+00:00</news:publication_date>
		<news:title><![CDATA[Former Hyrox Coach Launches China’s Own Fitness Competition]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/garmin-acquires-trainingpeaks-trainheroic-signaling-bigger-fitness-push/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T18:01:17+00:00</news:publication_date>
		<news:title><![CDATA[Garmin Acquires TrainingPeaks &amp; TrainHeroic, Signaling Bigger Fitness Push]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/anthony-geisler-on-sequel-brands-1-year-anniversary-exclusive-interview/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T18:00:00+00:00</news:publication_date>
		<news:title><![CDATA[‘There&#8217;s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/raw-nutrition-parent-quality-group-tops-e-850-million-in-h1-revenue/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T14:58:31+00:00</news:publication_date>
		<news:title><![CDATA[Raw Nutrition Parent Tops €850M in H1 Revenue]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/whoop-new-cmo-dirk-jan-dj-van-hameren-marketing-strategy-interview/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T13:00:00+00:00</news:publication_date>
		<news:title><![CDATA[Some of the World&#8217;s Best Athletes Wear Whoop. Its New CMO Is After Everyone Else]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/tom-brady-emed-glp-1s-democratize-heath-wellness/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T12:30:00+00:00</news:publication_date>
		<news:title><![CDATA[Tom Brady Talks eMed, GLP-1s &amp; Goal to &#8216;Democratize Health and Wellness&#8217;]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/why-consistency-is-becoming-fitnesss-new-currency/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-22T09:16:00+00:00</news:publication_date>
		<news:title><![CDATA[Why Consistency is Becoming Fitness’s New Currency ]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/sequel-brands-launches-ai-powered-digital-fitness-wellness-platform-move/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T18:08:00+00:00</news:publication_date>
		<news:title><![CDATA[Sequel Brands Launches AI-Powered Digital Wellness Platform]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/glp-1-users-spending-more-on-fitness-pwc-survey/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T17:55:30+00:00</news:publication_date>
		<news:title><![CDATA[GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/classpass-goes-beyond-the-gym-six-flags-sea-world-zoos-irl-wellness-offerings/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T17:29:52+00:00</news:publication_date>
		<news:title><![CDATA[ClassPass Goes Beyond the Gym, Adding Theme Parks &amp; Zoos to &#8216;IRL&#8217; Wellness Offerings]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/garmin-debuts-200-screenless-fitness-band-in-challenge-to-whoop/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T15:56:58+00:00</news:publication_date>
		<news:title><![CDATA[Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/crunch-cr-fitness-plans-to-open-20-clubs-in-phoenix/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T15:29:41+00:00</news:publication_date>
		<news:title><![CDATA[Crunch&#8217;s CR Fitness Plans to Open 20 Clubs in Phoenix]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/wild-west-of-untested-peptides-has-americans-paying-in-crypto-to-get-their-fix/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T15:17:02+00:00</news:publication_date>
		<news:title><![CDATA[‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/tech-is-finally-catching-up-to-how-boutique-studios-operate/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T14:19:10+00:00</news:publication_date>
		<news:title><![CDATA[Tech is Finally Catching Up to How Boutique Studios Operate]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/andy-dunn-of-jk-america-joins-the-disrupt-by-athletech-news-podcast/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T14:00:00+00:00</news:publication_date>
		<news:title><![CDATA[Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/planet-fitness-australia-acquisition-franchise-equity-partners/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T12:00:00+00:00</news:publication_date>
		<news:title><![CDATA[Planet Fitness Sells Stake in Australian Franchisee; New Owner Targets Expansion]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/franchisee-spotlight-pilates-addiction-in-ann-arbor-mich/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-21T11:00:00+00:00</news:publication_date>
		<news:title><![CDATA[Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. ]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/the-tech-tax-the-real-cost-of-a-fragmented-stack/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-20T21:17:00+00:00</news:publication_date>
		<news:title><![CDATA[The Tech Tax: The Real Cost of a Fragmented Stack]]></news:title>
	</news:news>
</url>
<url>
	<loc>https://athletechnews.com/how-top-brands-are-rethinking-the-business-of-at-home-fitness-peloton-bodi-pliability/</loc>
	<news:news>
		<news:publication>
			<news:name>Athletech News</news:name>
			<news:language>en</news:language>
		</news:publication>
		<news:publication_date>2026-07-20T18:57:16+00:00</news:publication_date>
		<news:title><![CDATA[How the Industry&#8217;s Top Brands Are Rethinking the Business of At-Home Fitness]]></news:title>
	</news:news>
</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->