SEO Content Manager

Trifecta

Job Profile

Trifecta is the largest organic meal delivery service in the US, based in Sacramento, California.

We provide a variety of fully-cooked meal options for customers to choose from that match their ideal dietary and lifestyle goals from paleo, keto, vegan, and clean eating. We ship weekly, nationwide for free.

This is a full-time, exempt  salaried role with company benefits. We offer a competitive salary in a growth focused & collaborative team environment. Perks include our brand new penthouse office in the Sacramento DOCO, free food, and a dog friendly office!

We are seeking a full-time SEO Content Manager to help elevate Trifecta’s brand voice and lead our team of skilled content creators and copywriters. The ideal candidate has a background in copywriting, marketing, and a passion for nutrition/health/fitness. Candidates must be able to thrive in a fast-paced, startup environment, manage time efficiently, and work on multiple projects simultaneously.

Duties & Responsibilities

-Lead SEO strategy for articles and Youtube content to increase rankings and authority.
-Oversee written copy for landing pages, paid ads, emails, video scripts, downloads, articles, app content, and more.
-Own and continually develop Trifecta’s written voice in collaboration with the larger marketing team, product team, and sales team.
-Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.
-Evaluate underperforming content and determine appropriate direction for the content (rewrite, redirect, remove.)
-Work with in-house subject matter experts to develop educational content that supports the Trifecta customer journey and larger marketing goals.
-Collaborate with fellow marketing leads to improve our marketing funnel from start to finish.
-Help with content generation in the form of articles, photos, emails, and landing pages as needed.
-Maintain up-to-date knowledge of SEO in line with industry trends, creatively keeping us a step ahead of our competitors.

Requirements

-5-7 years of experience in a related role in-house or at an agency
-Bachelor’s Degree related to Journalism, Marketing or other related accreditation
-Experience leading a team of writers or content creators
-Experience generating and/or leading SEO content
-Experience with HubSpot, Pardot, Marketo, and/or Mailchimp
-Experience creating and distributing educational content, tools, and resources to a large audience
-Knowledge of marketing funnel,customer journey and buyer personas
-Strong portfolio featuring examples of copywriting and emails
-Keen attention to detail, especially in the capacity of formatting emails and web pages in an aesthetic form, free of grammatical or style errors
-Outgoing, professional, and eager to proactively take on responsibility
-Able to organize and prioritize workload to meet deadlines
-Basic understanding of nutrition, health, fitness trends and information

To apply for this job please visit trifecta.bamboohr.com.

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