Consumer Insights Manager (Remote)



MIRROR is the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. We’ve created a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout – variety, personalization, and community – are brought to the most convenient place: the home.

In 2020, MIRROR joined the lululemon family. Shoppers can now experience MIRROR in 200 stores (and counting!) across North America. Operating as an independent entity while having the resources of a public, global company behind us, we’ll continue to grow rapidly with amazing workout content and in-home fitness innovation.

Ready to grow with us?


You are a customer obsessed, mixed-methods researcher with 5-8 years of experience conducting and managing custom/vendor research and supporting cross functional partners to turn research insights into action. This is an exciting and unique opportunity to cultivate your own research processes, foster a data-driven culture, and build a research team within the organization with minimal oversight and a high amount of impact.

Your research will inform product decision making and strategy for how we can drive member growth through new content, products, and experiences that fuel connections and curiosity across MIRROR and Lululemon. Together in partnership with the strategy & content team, designers, and engineers you will deliver insights that will craft the future of hybrid fitness at MIRROR.

You come with deep expertise conducting hands-on qualitative and/or quantitative research using a range of tools and approaches (e.g. interviews, focus groups, card sorting, surveys) to answer strategic and tactical research questions and produce new insights and can easily know when to use which depending on the problem you’re solving. You know your audience, and are a great synthesizer of complex user feedback and data, and can translate and articulate findings with strong written communication and presentation skills for a leadership/C-suite audience.

How You’ll Add Value:
-Define, plan, and conduct a mix of hands-on and vendor-driven foundational, generative and evaluative research that influences and drives the roadmap for key product initiatives
-Deliver high confidence insights that enable evidence-based decisions, shape strategies and develop hypotheses
-Build trusted relationships with the strategy, content, design, product, tech and marketing partners to drive impact from your research
-Develop and innovate on our mixed-methods user research practice
-Employ a wide range of storytelling techniques to communicate results and recommendations to product, design and engineering teams
-Participate in and contribute to the broader insights community at MIRROR by sharing knowledge, expertise, mentoring and improving processes
-Manage third-party research vendors (e.g., research agencies, moderators) as necessary

What You Bring to the Team:
-Expertise in multiple quantitative and qualitative user research methods and a variety of user research tools
-5+ years of experience in a research role at a consumer-focused company. Experience in tech, entertainment/media, or health/wellness a big plus!
-Comfort with ambiguous and unstructured questions and know how to break them down into actionable and concrete research work streams
-A people-focused mentality and will passionately advocate for MIRROR Members
-Knowledge of how to draw insights from multiple, diverse data streams and are able to synthesize quantitative and qualitative data
-Commitment to communicating insights in a compelling manner, employing storytelling to paint a picture, build understanding and inspire
-Ability to communicate insights and ideas to senior leadership, product managers, designers, engineers and other partners
-Experience using Looker, Qualtrics, and SQL (or at least a willingness to learn how)
-Ambition, meticulousness, and ablility to manage multiple projects at a time with minimal oversight

What Sets Us Apart:
-Competitive compensation
-Competitive healthcare coverage (medical, vision, dental)
-401K program with company match
-Self-directed flexible time-off
-Free Mirror and subscription throughout duration of employment
-Work-from-home stipend
-lululemon employee discount

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