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Technology

Fitness

A curated series of articlescovering the intersection of Fitness,Technology and Finance.

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Tech

Kemtai Promises AI-Based Workouts With Live Feedback For $19 a Month

Co-founder Mike Telem said its precursors were expensive sensors and frivolous Wii exercise games. Kemtai found a way to turn similar ideas into affordable, intense exercise. Log into Kemtai and you’ll see a mirror video imagine of yourself with a thick lines traced along the arms, legs, torso and shoulders

May 02 2021

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Finance

Xpoential Fitness, Owner of Club Pilates, Pure Barre and Other Niche Fitness Studios, May Be Planning an IPO

Xpoential Fitness, the global franchisor planned to go public last year but waited because of COVID-19. Does it expect the fitness club industry to rebound? Xpoential Fitness LLC, the owner of a portfolio of niche fitness studios, is considering an initial public offering, insiders with knowledge of the decision reportedly

May 02 2021

Finance

Dish Files Suit Against Peloton, Lululemon and NordicTrack Over Alleged Patent Violations in their Video Streaming

Dish alleges that the three chic fitness companies stream content in ways too similar to a revolutionary technology developed a decade ago that Dish now owns. Dish Network and its subsidy Sling TV are suing three prominent fitness companies — Peloton, Lululemon and NordicTrack’s parent company Icon Health & Fitness

April 24 2021

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Fitness

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Fitness

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Taiwan Excellence Unveils Innovative Smart Fitness Products from Five of Taiwan’s Most Influential Brands

Taiwan Excellence’s April 28th livestream features gym and at-home fitness ecosystems, apps, treadmills, smart apparel, equipment made for seniors, and more. The timely innovations of five of Taiwan’s industry-leading fitness companies –Johnson Health Technology, Makalot Industrial Co., Ltd., Strength Master Fitness Tech Co., Ltd, Netown Corp., and Gee Hoo Industrial Corp. – took centerstage

30 April 2021

Jay-Z Invests in LIT Method; SoulCycle’s New CEO Looks to Mend Company Stigma; Mark Wahlberg Joins Power Plate As Stakeholder & Brand Ambassador

Athletech News was created with one goal, to apprise our readers with relevant content that will help inform their business decisions. We strive to aggregate the latest trends and happenings on all things fitness related. Below is what our team at Athletech flagged as this week’s most interesting reads in

30 April 2021

IHRSA 2021 Moves to Dallas in October

To confirm that IHRSA 2021 takes place and is safe for all attendees, IHRSA has decided to host its 40th anniversary in Dallas, TX. The International Health, Racquet & Sportsclub Association (IHRSA) announced that the 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) is moving from Los Angeles,

28 April 2021

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Trending

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Tech Trends

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Tech Trends

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Kemtai Promises AI-Based Workouts With Live Feedback For $19 a Month

2 May 2021

VZfit for Oculus Quest Launches As The Most Inclusive VR Fitness Platform On The Market

Explore the world and get fit, all from the comfort of your home with VZfit, the first fitness app on the Oculus Store – no cardio machine needed VirZOOM, the company that’s transforming exercise through the power of VR, today announced its latest fitness app, VZfit for Oculus Quest 1

15 April 2021

Report: For the First Time Ever, Americans Spend More Time on Apps Than Watching TV

App Industry Grows to $240 Billion in Advertising and $149 Billion in User Spending in 2020, Says Report. 218 Billion new apps were downloaded, on Android and iOS alone, in the year of COVID-19. Whether users sought ways to entertain themselves, stay in shape or buy products without leaving the

5 April 2021

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Financial & Business

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Financial & Business

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Xpoential Fitness, Owner of Club Pilates, Pure Barre and Other Niche Fitness Studios, May Be Planning an IPO

2 May 2021

Dish Files Suit Against Peloton, Lululemon and NordicTrack Over Alleged Patent Violations in their Video Streaming

24 April 2021

Pressure Mounts and Stock Prices Fall After Peloton Refuses to Recall Tread+ Due to a Safety Warning

Peloton CEO John Foley is insisting that the Tread+ is safe if its protocols are met. The market does not seem convinced all is well. Peloton stocks are taking a beating, after a federal agency urged parents of small children to stop using its Tread+ machine, attributing 39 injuries and

19 April 2021

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Nutrition

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Nutrition

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Unilever to Acquire Onnit

Unilever announced today that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company, based in Austin, Texas (US). Onnit was founded in 2010 by Aubrey Marcus, who set out to inspire a journey towards ‘total human optimization’ – a 360-degree philosophy to achieve optimal health

27 April 2021

Care/of, an eCommerce Maker of Customizable Vitamin Regiments, Brings a Product Line to Target

Target will increase its reputation as a hub for health and wellness, with exclusive products from Care/of. Care/of, a company that creates personalized vitamin regiments based on customers’ response to an online questionnaire, is branching out by selling readymade vitamin products at Target. Care/of’s line for Target includes three multivitamins

30 March 2021

Tom Brady’s Diet: A Long List of Restrictions

The oldest player ever in a Super Bowl accredits much of his success to a diet consisting of 80% Organic Fruits and Veggies and 20% Lean Meats. When the Kansas City Chiefs take the field in Tampa on Sunday, Tom Brady — the NFL’s record holder in regular season touchdown passes and

4 February 2021

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Wellness & Mental Health

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Wellness & Mental Health

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Conor McGregor Endorses Plant-Based Athletic Performance Product TIDL Sport

Using the pain relief and anti-inflammatory effects of menthol, the product’s makers claim it can ease post-workout stress. UFC champion Conor McGregor is TIDL Sports celebrity face. The Anthos Group is one of countless companies working to fulfill the market for CBD, the health craze du jour that put the

7 March 2021

ClassPass Launches COVID-19 Vaccine Finder

ClassPass will promote vaccine centers within the app, giving members accurate information on where to book vaccine appointments. ClassPass, the leading fitness and wellness network, today announced that vaccine centers are now searchable within the app and website. Members can easily determine the closest vaccine center to their home and

17 February 2021

Mindbody Introduces First Virtual Consumer Membership Program

Mindbody Introduces First Virtual Consumer Membership Program by Giving Members Access to a Vast Selection of Premium Live Stream Fitness and Wellness Classes Mindbody, the leading technology platform for the wellness industry, today announced the launch of Mindbody Flex, its first membership offer that includes virtual access to more than 450 premier studios. Leveraging

30 January 2021

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Product Reviews

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Best Masks to Wear While Working Out

The team at Athletech spoke to experts about what masks are best to wear while participating in physical activities. All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Masks are currently the

21 March 2021

6 Top Peloton Alternatives for 2021: Indoor Exercise Bikes that Rival the Market Leader

These Peloton Alternatives- SoulCycle, Bowflex, NordicTrack, Echelon, Myx and ProForm also make attractive smart bikes that are worth considering. All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Peloton has become so

6 March 2021

The Best Yoga Mats for 2021, According to Athletech Experts

The Athletech team surveyed some of the most respected yoga experts in the business to get the best yoga mat picks of 2021. All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

15 February 2021

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