Healthy-Eating Franchises Are Gaining Ground Amid Wellness Boom
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
The Internet’s Most Popular Wellness Brands of 2025
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Young People Are Driving a Surge in Triathlon Sign-Ups
By the Numbers
Pilates class reservations grew 66% on ClassPass in 2025, by far the biggest year-over-year growth of all established fitness modalities, according to new data.
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Young People Are Driving a Surge in Triathlon Sign-Ups
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
‘Touch Grass’ Travel Poised To Boom, Airbnb Predicts
Featured Stories
What One Growth Story Reveals About FIT House of Brands’ Trajectory
A franchise success story shows how F45 Training and FS8 are redefining what sustainable growth looks like. Seven years ago,
The Best Products To Try From This Year’s Most Popular Wellness Brandsg
Tru Niagen and Barebells were among the most popular wellness brands online – see the full list and bestsellers to try.
I Tried Equinox Hotels’ New BioRegenesis Facial, Created in Partnership With Dr. Robert Dorfman
ATN reviews Equinox Hotels’ new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.
The Best Home Wellness Gifts for Every Type of Person
We’ve rounded up the best wellness gifts for interior design lovers, from chic diffusers and lighting to the best red light recovery tools.
NJ-Founded SETS Hybrid Training Is Expanding Across the East Coast
Founded in New Jersey, SETS currently operates 15 locations in East Coast states, with plans to open roughly 10 additional studios.
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
bluSonil Opens Its First Wellness & Regenerative Aesthetics Studio
bluSonil now has its own brick-and-mortar studio, with the opening of its flagship location in Scottsdale, Arizona.
AI Is No Longer an Advantage — It’s the Operational Divide
As automation becomes the backbone of modern operations, the gyms gaining ground are those embracing AI at their core, and
The Top Trends Propelling Fitness Forward
From AI to healthcare alliances, Les Mills CEO Sean Turner explains the must-watch shifts reshaping fitness and how brands can stay ahead
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