member exclusive Belfast’s Blk Box Plans to Win Over US Gyms With a Specialist Mindset The Northern Ireland-based strength equipment maker has already made a name for itself in the U.K. inside gyms and pro sports facilities. In the States, its winning over everyone from Equinox to Emily Blunt and John Krasinski member exclusive Planet Fitness Acquires Body Xchange, a California Gym Chain partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? Wellness Ben Shelton on Supplements, Sponsorships & the Business of High Performance Industry News Kommunity Fitness Lands First US Franchise Deal Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both Industry News Level Fitness Clubs to Open 5th Location, Plans Long Island Expansion Latest News Fitness Planet Fitness Treadmills Get Their Moment Ahead of Chicago Marathon Equipment FitBench Establishes European Entity Amid 60% International Sales Growth member exclusive Strong Pilates Positions Itself as the Only Workout You’ll Need in New Campaign member exclusive ATN Insights: 88% of Leads Receive No Follow-Up Within 72 Hours Equipment 5 Things to Know Before Printing Gym Membership Cards In-House Industry News Tonal Partners With WeWork in Workplace Fitness Push By the Numbers In Partnership with Wellhub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Wellness Space Brands Members want cold plunge, but operators don’t want the water. PolarWave Dry Plunge delivers full-body cold at 28–34°F with members fully clothed and dry, and no plumbing, staff or cleanup required. Book a demo to see how it fits your recovery space. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Belfast’s Blk Box Plans to Win Over US Gyms With a Specialist Mindset member exclusive Strong Pilates Positions Itself as the Only Workout You’ll Need in New Campaign member exclusive ATN Insights: 88% of Leads Receive No Follow-Up Within 72 Hours member exclusive Planet Fitness Acquires Body Xchange, a California Gym Chain September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Powering Women’s Health: Optimization & Innovation with Garmin Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause Finance Hyrox Founders Invest in Xenom as Fitness Competitions Strike Partnership Christian Toetzke and Moritz Fürste will also join Xenom’s board of directors as part of a deal that sees Hyrox extend its influence over the booming market for competitive fitness partnership Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design Tech Hyperice’s Fall Prime Day Sale Promises Up to $250 Off Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during fall Prime Day – here are the best discounts on massage guns, heat therapy & more. Equipment Technogym to Open Miami Showroom, Expanding US Retail Presence The Italian fitness equipment and tech giant will open a 4,000-square-foot Coral Gables location in 2027, its third U.S. retail showroom Finance Startup That Lets Personal Trainers Offer Labs, Peptides & HRT Raises $7M Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands member exclusive For Fitness Operators, It Pays to Have the Right Neighbors As developers rethink mixed-use real estate, fitness brands are being paired with recovery, healthy food, beauty and other concepts to create wellness destinations Industry News Torque Fitness Taps Adam Thielenas Ambassador, Targets Premium Clubs With New Sled The equipment maker’s first major athlete partnership coincides with the launch of TANK SX, designed for health clubs and collegiate training programs. partnership From Routine to Ritual: How JETSET Pilates Is Designing for Consistency From the first visit forward, small details can have a lasting impact on member behavior. Industry News Andrew Wyant Returns as ISSA’s CEO, Looks to Close Trainer Readiness Gap at Gyms Wyant grew the fitness educator’s revenue nearly eightfold during his first tenure. He spoke with ATN about his priorities for his second stint as ISSA’s CEO member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities Travelers may not trust AI to pick a restaurant, but new data shows they’ll let it knead their shoulders before a social soak and a mocktail member exclusive Snapdragon Summit Shows Where Fitness Could Be Headed Next Qualcomm’s latest chip and audio platforms point to a future where earbuds, glasses and other wearable devices become more useful across fitness and wellness Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
