Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Latest News
Pilates Dominates Global Fitness Bookings, New Data Shows
By the Numbers
52% of personal trainers currently use AI daily or several times per week, according to a new report from ISSA.
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Reports
Member Exclusive: ATN Pro
Pilates Dominates Global Fitness Bookings, New Data Shows
Thorne: Consumers Can’t Make Sense of the Supplement Industry
Breaking Down the Top Fitness Modality Trends of 2025
At-Home Lifters Are Gravitating Toward Shorter Workouts
December Theme: 2026 Equipment Forecast
Featured Stories
Omnilux’s Clear LED Face Mask for Acne Is On Sale – Is It Worth Buying?
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I Stayed at The Manner SoHo, the First Hotel to Offer ClassPass Credits
ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.
MasterClass’ New Membership Deal Saves You 40 Percent Off Expert-Led Classes on Longevity & More
Online learning platform MasterClass is home to more than 200 celebrity instructors with expertise on longevity, fitness, wellness & more topics.
Fitness Stakeholders Urge Strength Training for GLP-1 Users
Les Mills and ukactive are urging the healthcare and fitness sectors to promote strength training and adequate protein intake for people taking weight-loss drugs.
Apple Fitness+ Makes Its Biggest Global Push Yet
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
Planet Fitness Makes $750M Move To Refinance Debt, Fuel Growth
Planet Fitness has priced $750 million in new fixed-rate notes, issued in two tranches with five and seven-year repayment timelines, it said.
Anthony Geisler, Gary Brecka & Tony Robbins’ Lifeforce Launch New Longevity Franchise
Geisler’s Sequel Brands is launching the Ultimate Longevity Center in partnership with Gary Brecka and Tony Robbins’ Lifeforce.
F45, iFIT Partner To Create Custom Digital Fitness Content
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
CEO Corner
Data & Insights
Pilates Dominates Global Fitness Bookings, New Data Shows
Thorne: Consumers Can’t Make Sense of the Supplement Industry
