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Hyrox's strategic partnership with Xenom gives the fitness-racing giant more control over the booming global market for competitive fitness at a critical time
Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board?
Christian Toetzke and Moritz Fürste will also join Xenom's board of directors as part of a deal that sees Hyrox extend its influence over the booming market for competitive fitness
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show
The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym
Some say it’s harder to get into than a Taylor Swift concert. It’s also free. Friday Stairs, a viral group workout, believes it can scale to as many as 50 cities
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned
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