Crunch Plants Flag in Apple Valley With 2 California Locations
Crunch Fitness franchisee Fitness Ventures is investing $10 million to open two 40,000-square-foot Crunch gyms in Hesperia and Victorville, slated to open later this year
Crunch Fitness is adding two new locations in California’s Apple Valley metro area, part of a $10 million investment by franchisee Fitness Ventures, LLC, which operates locations in 28 states.
The upcoming gyms (one in Hesperia and another in Victorville) will each span 40,000 square feet and are set to break ground this summer, with openings slated for late 2025. Crunch Hesperia will be located at 16968 Main Street, while Crunch Victorville will be found at 12480 Amargosa Road.
Both locations will feature Crunch’s signature blend of high-energy training and entertainment-driven amenities, including Olympic lifting platforms, HIIT turf zones, cycling studios and group fitness classes. Other offerings include TRX training, HydroMassage beds, tanning, saunas and on-site childcare.
“We are excited to bring the Crunch brand to Hesperia and Victorville. Crunch is for everyone – from the first-time gym-goer to the seasoned athlete,” Fitness Ventures LLC CEO Brian Hibbard said. “With a high-energy and fun environment and memberships starting at $9.99 per month, we have options to meet everyone’s goals and budget. We are extremely excited to bring the new 3.0 Crunch Fitness model to the California market.”
Crunch Fitness is offering early membership incentives and ramping up hiring efforts as it prepares to open the two new gyms. The first 500 members at each location can lock in a founding rate with $1 down, one free month, a complimentary t-shirt and discounted access to small group and personal training.
Sign-ups are now live at CrunchHesperia.com and CrunchVictorville.com.